Visually, the new Audi A1 Sportback comes with a wide single-frame grille with implied side air inlets. Below the edge of the dominative front are three flat slits – an homage to the Sport quattro, the brand’s rally icon from 1984.
When viewed from the sides, the car emphasizes a resemblance to Ur-quattro and Sport quattro. The wide, flat sloping C-pillar seems to push the car forward even while standing still. The roof contrast line, which is available in two dark colors, ends above the C-pillar. This gives the impression that the roof is flatter and the complete car is even lower-slung.
The car can also be fitted with Audi's S line equipment to further enhance the sporty character through numerous features like larger air inlets, additional sill trims, an elongated slit centrally below the hood with two fins and the larger rear wing. The top-of-the-line engine is also recognizable with its striking twin tailpipes.
Additionally, Audi will offer the A1 Sportback in an Edition model, based on the S line equipment and available from market launch. Impressive features include large 18-inch wheels in bronze, white or black depending on the exterior finish, and dark-tinted LED headlights and LED rear lights. For the first time, customers can combine exterior and interior lines however they like.
The interior is accordingly driver-focused, with its emotive, customizable design. The eye is drawn in particular to the sporty compact unit of air vent nozzles, hood and the digital instrument cluster. All of the controls and the optional MMI touch display are strongly driver-oriented thus emphasizing the special cockpit character.
Even the basic version comes standard with a fully digital instrument cluster with a high-resolution, 10.25-inch display and a multifunction steering wheel. The optional Audi virtual cockpit with an extended range of functions presents comprehensive and diverse information such as animated navigation maps and graphics of some driver assistance systems in the driver’s direct field of vision.